The Roster

OUR CREATORS.

Partnered

Lifestyle · Luxury · Automotive

Mo Vlogs

17.8M

Followers

Exclusive

Fashion · Beauty · TikTok

Jumana

15.1M

Followers

Partnered

Automotive · Reviews · UAE

Car Expert

13.3M

Followers

Exclusive

Food · Culture · Family

Dadi Cooks

374K

Followers

Exclusive

Comedy · Satire · Stand-Up

Kunal Kamra

Followers

Exclusive

Sales · Business · UAE

SaadSells

811K

Followers

Mo Vlogs· Jumana· Car Expert· Dadi Cooks· Kunal Kamra· SaadSells· Mo Vlogs· Jumana· Car Expert· Dadi Cooks· Kunal Kamra· SaadSells·

Get In Touch

LET'S BUILD
SOMETHING
REAL.

Whether you're a brand seeking the right creator, or a creator seeking the right representation — we'd like to hear from you. We are selective, but we are always listening.

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About Burnt Filter

WE DON'T JUST
MANAGE TALENT.
WE BUILD LEGACIES.

Burnt Filter is the GCC's most selective creator management and brand partnership agency — representing the most influential voices across the Gulf and South Asia.

Built by Saad Khaja Mohamed, one of the region's most recognised names in creator-led commerce, and Mohit Goyal, former Managing Director at CVC Capital Partners with over $1.6 billion deployed — Burnt Filter brings a level of business rigour the creator economy has never seen before.

The People Behind It

MEET OUR TEAM.

Saad Khaja Mohamed

CEO & Founder

The commercial architect behind some of the GCC's most recognised creator businesses. Saad leads Burnt Filter's vision, roster strategy, and client relationships.

Mohit Goyal

Co-Founder & Head of Foundry

Former MD at CVC Capital Partners. $1.6B deployed across global markets. Now backing the creator economy with institutional-grade capital and operational rigour.

Emad Mohamed

Head of Operations

Ex CEO of a high-ticket coaching company. The operator who scales what others build — currently CEO of House of Shafaq.

Mohamed Shafaq

Head of Creative

Ex Head of Production for Khalid Al Ameri. The creative force behind the GCC's leading organic content agency, House of Shafaq.

Talent First. Always.

WE DON'T JUSTMANAGE TALENT.WE BUILD LEGACIES.

WE DON'T JUST
MANAGE TALENT.
WE BUILD LEGACIES.